Strategic Growth Leader
Strategic Brand
& Growth Marketer
Brand Strategy · Consumer Insights · Data Analytics.
4+ years driving growth across Consumer Goods & D2C.
Actively seeking full-time Marketing roles
How I Drive Value for Teams
I thrive in cross-functional environments where marketing takes strategic ownership. I replace guesswork with evidence, bridging the gap between hard metrics and creative storytelling.
Evidence-Based Strategy
Focusing on what consumers are actually doing—not what we hope they're doing. Using SQL and market feedback to define pivots.
Data Visualization
Building Power BI dashboards to democratize data, enabling leadership to make confident, high-velocity decisions.
AI Workflow Integration
Leveraging LLMs to reduce creative lead times by 40%, ensuring brand consistency at massive scale.
Technical & Strategic Toolkit
Marketing Strategy
Data & Analytics
AI & MarTech
Career Trajectory
Founding Member – Marketing Strategy
- Acting Head of Marketing reporting to Board of Directors.
- Drove 36% commercial growth via data-backed GTM launches.
- Scaled presence to 200+ partner locations region-wide.
Marketing Specialist
- Optimized CSAT scores by 55% through service loop analysis.
- Managed pricing benchmarking across Odisha markets.
Marketing Specialist
- Led 50+ BTL brand activations, expanding hyper-local acquisition across 15+ pin codes in Bhubaneswar.
- Managed retail partner coordination, driving consistent MoM subscriber growth.
Executive Metrics
Education
MBA in Marketing
B.P.U.T, Odisha
BBA (Marketing Specialization)
BJB Autonomous College
Certifications (2023–2024)
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AI Product Manager IBM
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Introduction to Agentic AI on AWS Amazon Web Services
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Power BI: Dashboards for Beginners LinkedIn Learning
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Generative AI for Business LinkedIn Learning
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Market Research: Qualitative LinkedIn Learning
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Advanced Project Management Udemy
Marketing & Strategy Notes
Essays on brand building, AI workflows, and navigating the modern D2C landscape.
Why AI-Augmented Marketers Will Own the Next Decade
AI isn't replacing marketers — it's exposing the gap between those who adapt and those who don't. A candid take on what AI-augmented marketing really means beyond the buzzwords.
More Essays Coming Soon
Currently drafting notes on consumer insights and D2C retention strategies.