Hello, I'm Prakash Behera

Strategic Brand
& Growth Marketer

Brand Strategy · Consumer Insights · Data Analytics
3.8+ Years Driving Growth Across Consumer Goods & D2C.

Let's Connect View Experience
Prakash Behera

My Approach

Hope is not a strategy. I replace guesswork with evidence. I don't just launch campaigns—I engineer them, combining business strategy with execution across brand, digital, and on-ground channels.

Ask the hard questions

Focusing on what the data and customers are actually saying, rather than what we hope they're saying.

Visualize the answers

Building real-time Power BI dashboards so leadership can make confident, data-backed decisions.

Automate with AI

Using Generative AI (ChatGPT, Gemini) to accelerate content creation and campaign ideation, reducing production time by 40%.

Test before scaling

Validating assumptions through A/B testing, pricing experiments, and regional pilots before scaling nationally.

Execute holistically

From PR and events for nationwide visibility to digital campaigns and in-store activation across 200+ touchpoints.

Translate into action

Turning complex insights into clear GTM roadmaps that cross-functional teams can easily execute.

Work Experience

Marketing Lead

Aromasymphonies (Current Role)
  • Acting Head of Marketing reporting to Directors. Sole architect of Go-to-Market plans and Product Launches.
  • Drove 2X growth in brand awareness by combining consumer insights with data-driven campaigns.
  • Planned and executed 3 end-to-end product launches.
  • Improved campaign and in-store activation performance by 60%.
  • Supported strategic pricing and channel decisions using market analysis.

Marketing Specialist

Baidyabooti Ayurveda
  • Conducted market and consumer research to guide product, pricing and distribution decisions in Odisha.
  • Analyzed customer feedback, helping improve satisfaction scores by 55%.
  • Worked closely with operations and sales to refine routes, stocking priorities and promotional focus.

Marketing Specialist

Jio (Reliance Industries)
  • Supported local marketing and promotional campaigns in a fast-paced telecom environment.
  • Helped execute on-ground activations, store promotions and acquisition drives to grow subscriber base.
  • Learned to work with cross-functional teams, tight timelines and data-driven targets early in career.

Key Achievements

2X

Brand Growth

Achieved in brand awareness through data-backed strategies.

3

Product Launches

Managed end-to-end lifecycles including pricing & positioning.

60%

Activation Boost

Improved in-store performance across 200+ retail locations.

55%

CSAT Improvement

Increased customer satisfaction through service data analysis.

Education

Master of Business Administration (MBA)

Marketing – B.P.U.T, Odisha (Completed June 2025)

Focus: Brand Strategy, Marketing Analytics, Consumer Behavior, Business Strategy

Bachelor's Degree

Marketing

Specialization in marketing, sales management and consumer behaviour.

Certifications

  • AI Product Manager IBM
  • Power BI: Dashboards for Beginners LinkedIn Learning
  • Advanced Project Management Udemy
  • Generative AI for Business / Business Analysts LinkedIn Learning
  • Market Research: Qualitative LinkedIn Learning

Get in Touch

Looking to drive data-backed growth, launch a new product, or discuss brand strategy? Let's connect.

Location

Kalpana, Bhubaneswar
751018, Odisha, India

Phone

+91 88950 14008

Email

beheraprakash300
@outlook.com